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-In Russia a Shortage Triggers Soviet Habits
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-Politicians Attack Britain on Scandal
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-Victims’ Families Fight Film About Madrid Plane Crash
-In Europe Fund-Raising Lessons From Americans
-World Briefing | Europe: France: Plan to Raise Retirement Age Sets Off Strikes
-World Briefing | Europe: Germany: Deal Reached to Extend Nuclear Power Use

The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I nevër thought about that," he sighed. "Frankly, I don't know much about it." Auch, wenn ich diese Worte von anderer Seite erwartet hätte, so bin ich über die Klarheit der Botschaft dankbar und CD Bedrucken. Und dass die Globalisierung Unterstützung vom Oberhaupt der katholischen Kirche erhält, ist ein wichtiges Zeichen. Das haben die Börsianer getan. Das Ergebnis ist CD druck. Schon zu Jahresende hin, erholten sich die Kurse weltweit. Und am Freitag zogen die Kurse mit teils über +3 % an. Dabei ist der durchschnittliche Anstieg vom 21. Dezember 2008 an gerechnet, gar nicht so prickelnd. He is not alone. It's a common conversation. Although many entrepreneurs or business people know a bit about publicity or media exposure, the majority of them simply don't understand the full benefits of "publicity placements" or how to go about generating them successfully. Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities -- and that can lead to missed marketing chances.
I recently surveyed a few dozen business owners and entrepreneurs in some newsgroups and business chat rooms about their knowledge of "publicity placements" in the media. I found out that only 37% knew that a simple "product profile" in a magazine was generated as a result of publicity efforts. Most thought the company had paid the media outlet to run the feature, much like an ad. And of that 37%, less than half of them knew HOW to generate a similar placement.