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The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I nevër thought about that," he sighed. "Frankly, I don't know much about it." Wir bieten Ihnen umfangreiche und professionelle Dienstleistungen zu günstigen Preisen. Unsere Leistungen umfassen: *CD bedrucken und DVD bedrucken in Siebdruck oder Offsetdruck, * Produktion von CD und DVD, * Kopieren von CD-R und DVD-R, * Bedrucken, Gravieren und Kopieren von USB-Sticks, * Verpackungen und andere Drucksachen (z.B. Booklets) von CD und DVD. * CD druck und DVD druck in Siebdruck oder Offsetdruck. Jedem Kunden bieten wir ein individuelles Angebot.

CD Bedrucken, CD-Bedruck. Wir Bedrucken CD-R in zwei verschiedenen Druckverfahren: Siebdruck oder Offsetdruck. Der Preis für das Bedrucken beinhaltet:* CD-R (Speicherkapazität 80 Min / 700 MB, 52x A-Qualität),* Bedrucken im Offsetdruck (bis zu 5 Farben + weiß) oder Siebdruck (bis zu 6 Farben). He is not alone. It's a common conversation. Although many entrepreneurs or business people know a bit about publicity or media exposure, the majority of them simply don't understand the full benefits of "publicity placements" or how to go about generating them successfully. Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities -- and that can lead to missed marketing chances.
I recently surveyed a few dozen business owners and entrepreneurs in some newsgroups and business chat rooms about their knowledge of "publicity placements" in the media. I found out that only 37% knew that a simple "product profile" in a magazine was generated as a result of publicity efforts. Most thought the company had paid the media outlet to run the feature, much like an ad. And of that 37%, less than half of them knew HOW to generate a similar placement.