The call came into my office and the voice on the other end was very energetic, almost giddy: "I have finalized my marketing budget and need your help launching an advertising campaign for my new product," he breathed. "Congratulations," I replied, "but before we implement an ad campaign, I want to make sure you have explored potential PUBLICITY opportunities that could generate some cost-efficient media exposure first." Then, silence. "I nevër thought about that," he sighed. "Frankly, I don't know much about it." Wir bieten Ihnen umfangreiche und professionelle Dienstleistungen zu günstigen Preisen. Unsere Leistungen umfassen: *CD bedrucken und DVD bedrucken in Siebdruck oder Offsetdruck, * Produktion von CD und DVD, * Kopieren von CD-R und DVD-R, * Bedrucken, Gravieren und Kopieren von USB-Sticks, * Verpackungen und andere Drucksachen (z.B. Booklets) von CD und DVD. * CD druck und DVD druck in Siebdruck oder Offsetdruck. Jedem Kunden bieten wir ein individuelles Angebot.

TRAMES is a go-ahead accounting and financial office in Poland specializing in full range financial services for small and medium size companies with polish and foreign capital. The range of our services is tailored to customer’s needs (accounting, personnel, payroll, consulting, finance, Accounting Poland) - we suggest and implement solutions to improve your performance. As your financial department, we assist in making effective decisions. Outsourcing will save your time and money... He is not alone. It's a common conversation. Although many entrepreneurs or business people know a bit about publicity or media exposure, the majority of them simply don't understand the full benefits of "publicity placements" or how to go about generating them successfully. Publicity placements have always been a cost-efficient way to market a product/business and generate clients or customers, but because of lack of knowledge or a misunderstanding of what publicity is and does, many entrepreneurs don't take full advantage of publicity opportunities -- and that can lead to missed marketing chances.
I recently surveyed a few dozen business owners and entrepreneurs in some newsgroups and business chat rooms about their knowledge of "publicity placements" in the media. I found out that only 37% knew that a simple "product profile" in a magazine was generated as a result of publicity efforts. Most thought the company had paid the media outlet to run the feature, much like an ad. And of that 37%, less than half of them knew HOW to generate a similar placement.

Another interesting fact, because of the recent slowdown in the economy, expensive advertising budgets have been slashed. As a result, many businesses, like your competitors, are turning to publicity/PR campaigns as a more affordable means of marketing to compete with other companies. Here are some ways to use publicity placements to help your business: Editorial Placements/Media Notification What some entrepreneurs might not realize is that we see editorial placements from publicity efforts everyday in the media: product profiles, feature articles and contributed by-lined articles in magazines, newspapers, trade industry newsletters or on TV/radio/cable newscasts & shows. This is not advertising, this is "EDITORIAL Placement" or "Media Notification" of a product, business or industry expert. Notify the appropriate media that your newsworthy product is on the market or your business is offering a unique new service and let them run a feature placement that will spread that message to your consumer market. These placements can detail your product or business very effectively, giving consumers some objective, pertinent information that may well entice them to become future customers.

markisen
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